What factors influence the millennial generation’s online purchase intentions in general and in particular from small and medium-sized enterprises selling premium products in a B2C e-commerce environment in Scotland?

Anonymous, (2016) What factors influence the millennial generation’s online purchase intentions in general and in particular from small and medium-sized enterprises selling premium products in a B2C e-commerce environment in Scotland? Other thesis, Queen Margaret University.

[img] PDF (Submitted in partial fulfilment of the requirements for the undergraduate degree of BA (Hons) Public Relations and Marketing)
2338.pdf
Restricted to Registered users only

Download (898kB)

Abstract

Introduction (part): The following research aims to investigate factors influencing the millennial generation’s purchase intentions online in general and if they were to buy from an unfamiliar retailer. The study will begin with the context of the research area and the main concepts which are being investigated. It will then proceed to chapter 2 which will feature a thematically organised review of relevant literature on the topic of online purchasing, consumer attitude theory and models analysing consumer behaviour. It will focus on the studies of prominent theorists on the topic and will also aim to identify gaps in knowledge that could be fulfilled by this research study.

Item Type: Thesis (Other)
Subjects: School of Arts, Social Sciences and Management > Marketing, Retail and Consumer Studies
Divisions: Undergraduate > BA (Hons) Public Relations and Marketing
Depositing User: Josep Almudever Chanza
Date Deposited: 24 Nov 2016 12:48
Last Modified: 24 Nov 2016 12:48
URI: http://etheses.qmu.ac.uk/id/eprint/2338

Actions (login required)

Edit Item Edit Item